{"product_id":"the-ocean-swell-scalloped-runner-rug-velvetloom","title":"The Ocean Swell Scalloped Runner Rug-velvetloom","description":"\u003cp\u003eThis premium hallway runner reimagines the serene movement of ocean tides with a bold, contemporary structural form.\u003cbr\u003e Design \u0026amp; Pattern: The runner features overlapping, scallop-shaped ripples reminiscent of sea waves or layered clouds. It showcases a stunning cool-toned gradient—transitioning smoothly from deep navy blue, indigo, and charcoal gray out to soft slate blue and frosty sky tones.\u003cbr\u003e Shape \u0026amp; Texture: Moving away from standard straight lines, the runner boasts a heavily contoured, wavy perimeter. A hi-lo carving technique defines every single wave segment, giving it striking 3D physical depth and a luxurious, architectural look.\u003cbr\u003e Best Styling Use: As styled in the hotel or high-end hallway images, it perfectly complements sleek marble floors, brass accents, and moody dark wood paneling, turning an ordinary transitional space into an art gallery walk.\u003cbr\u003eMaterials \u0026amp; Craftsmanship\u003cbr\u003eTo hold such distinct vertical carving and a lush plush pile, a specialty runner like this requires high-grade construction:\u003cbr\u003e Primary Material: Premium Hand-Tufted NZ Wool Blend or Dense High-Weight Polyester. This provides the necessary thickness for the distinct carved ridges and ensures a resilient, dense step that doesn't collapse under high traffic.\u003cbr\u003e Carving Details: The deep channels between the color scallops are precisely sheared by hand to emphasize the layered 3D aesthetic.\u003cbr\u003e Backing: Heavy anti-slip cotton canvas back with reinforced latex borders to keep the organic, scalloped edges lying perfectly flat on smooth marble or hardwood floors.\u003cbr\u003eSize, Pile Height \u0026amp; Weight\u003cbr\u003eStandard Runner Sizes\u003cbr\u003eBecause runner spaces vary, these are measured from the longest points end-to-end and widest side-to-side:\u003cbr\u003e Standard Hallway Size: 80 \\times 250\\text{ cm} (2.6'\\times8.2')\u003c\/p\u003e\n\u003cp\u003eWeight: 15kg\u003c\/p\u003e\n\u003cp\u003ePile Height: 22mm\u003c\/p\u003e\n\u003cp\u003eWelcome\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369133543769,"sku":null,"price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.32PM_3.jpg?v=1782062244","url":"https:\/\/velvet-loom.co.uk\/products\/the-ocean-swell-scalloped-runner-rug-velvetloom","provider":"velvetloom","version":"1.0","type":"link"}