{"title":"Home page","description":null,"products":[{"product_id":"luxury-midnight-wave-sculpted-rug-modern-designer-area-rug-velvetloom","title":"Luxury Midnight Wave Sculpted Rug | Modern Designer Area Rug | VelvetLoom","description":"\u003cp\u003eVelvetLoom – Midnight Wave Sculpted Designer Rug\u003c\/p\u003e\n\u003cp\u003eTransform your space with the striking elegance of the Midnight Wave Sculpted Rug, a statement piece designed for modern luxury interiors. Featuring an artistic layered wave pattern in rich shades of navy, charcoal, and slate blue, this rug creates a stunning three-dimensional effect that instantly elevates any room.\u003c\/p\u003e\n\u003cp\u003eExpertly crafted with a plush, high-density pile, the rug offers exceptional softness underfoot while adding depth, texture, and visual movement to your décor. Its unique freeform silhouette breaks away from traditional rectangular designs, making it a true centerpiece for hallways, living rooms, lounges, or luxury hospitality spaces.\u003c\/p\u003e\n\u003cp\u003eSize: 8' x 10'\u003c\/p\u003e\n\u003cp\u003eMaterial: Wool Blend\u003c\/p\u003e\n\u003cp\u003eWeave type: Tuffed\u003c\/p\u003e\n\u003cp\u003ePile height: 1.5inch\u003c\/p\u003e\n\u003cp\u003eTheam: Occasion\u003c\/p\u003e\n\u003cp\u003eIs stain Resistant: Yes\u003c\/p\u003e\n\u003cp\u003eWeight: 14kg\u003c\/p\u003e\n\u003cp\u003eKey Features:\u003c\/p\u003e\n\u003cp\u003e* Premium ultra-soft plush pile for superior comfort\u003cbr\u003e* Unique sculpted wave design with a contemporary organic shape\u003cbr\u003e* Elegant blend of deep blue, charcoal, and midnight tones\u003cbr\u003e* Dense construction for durability and long-lasting beauty\u003cbr\u003e* Perfect for modern, luxury, and designer-inspired interiors\u003cbr\u003e* Adds texture, dimension, and artistic character to any space\u003c\/p\u003e\n\u003cp\u003eProduct Description:\u003cbr\u003eInspired by the movement of ocean waves at night, the Midnight Wave Sculpted Rug combines artistic design with everyday comfort. Its flowing contours and layered color palette create a captivating visual effect that brings sophistication and warmth to your home. Whether placed in a grand entryway or a stylish living area, this exclusive VelvetLoom design delivers a bold statement of luxury and contemporary elegance.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWhere Art Meets Comfort. ✨\u003c\/p\u003e\n\u003cp\u003eShop the VelvetLoom Midnight Wave Sculpted Rug featuring a unique 3D wave design, plush texture, and luxurious navy-blue tones. Perfect for modern interiors and statement spaces.\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58368890241369,"sku":null,"price":849.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.31PM.jpg?v=1782053361"},{"product_id":"obsidian-gold-geometric-rug-luxury-black-amp-gold-modern-carpet-velvetloom","title":"Obsidian Gold Geometric Rug | Luxury Black \u0026amp; Gold Modern Carpet | VelvetLoom","description":"\u003cp\u003eDescription\u003c\/p\u003e\n\u003cp\u003eElevate your interior with the bold sophistication of the Obsidian Gold Geometric Luxury Rug. Designed for contemporary living spaces, this striking rug features a deep black foundation accented by intricate gold vein-like patterns, inspired by the natural beauty of fractured stone and luxurious marble textures.\u003c\/p\u003e\n\u003cp\u003eThe dramatic contrast between rich obsidian tones and shimmering gold detailing creates a refined statement piece that instantly enhances any room with modern elegance. Crafted from premium soft-touch fibers, this rug offers exceptional comfort underfoot while maintaining a sleek, high-end aesthetic.\u003c\/p\u003e\n\u003cp\u003eWhether placed beneath a coffee table, in a formal living room, executive office, or luxury bedroom, the Obsidian Gold Rug delivers timeless style, visual depth, and unmatched sophistication.\u003c\/p\u003e\n\u003cp\u003eSize 12' x 18' \u003cbr\u003eMaterial Microfiber\u003cbr\u003eWeave Type Knotted\u003c\/p\u003e\n\u003cp\u003ePile Height 20 MM\u003cbr\u003eConstruction Type Handmade\u003cbr\u003eBack Material Type Cotton\u003cbr\u003eColour bluish white gold\u003cbr\u003eTheme\u003c\/p\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cp\u003e✔ Elegant black and gold color palette\u003cbr\u003e✔ Modern geometric stone-inspired design\u003cbr\u003e✔ Soft, plush texture for everyday comfort\u003cbr\u003e✔ Premium craftsmanship and durable construction\u003cbr\u003e✔ Fade-resistant and easy to maintain\u003cbr\u003e✔ Perfect for modern, luxury, and contemporary interiors\u003c\/p\u003e\n\u003cp\u003eProduct\u003c\/p\u003e\n\u003cp\u003eInspired by the natural fractures found in precious stone formations, the Obsidian Gold Geometric Luxury Rug transforms flooring into a work of art. The gold-accented network of lines creates a captivating visual effect against the deep black backdrop, bringing a sense of luxury, balance, and modern refinement to your space. Its versatile design pairs beautifully with minimalist, industrial, contemporary, and upscale décor styles.\u003c\/p\u003e\n\u003cp\u003eSpecifications\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStyle: Modern Geometric \/ Marble-Inspired\u003cbr\u003e* Shape: Rectangle\u003cbr\u003e* Primary Color: Obsidian Black\u003cbr\u003e* Accent Color: Metallic Gold\u003cbr\u003e* Texture: Plush \u0026amp; Soft\u003cbr\u003e* Ideal For: Living Rooms, Bedrooms, Offices, Lounges, Luxury Apartments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBold Elegance. Timeless Luxury.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eShop the VelvetLoom Obsidian Gold Geometric Rug featuring a sophisticated black and gold stone-inspired design, plush texture, and premium craftsmanship for modern luxury interiors.\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369017807193,"sku":null,"price":995.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.31PM_9.jpg?v=1782059550"},{"product_id":"aurora-bloom-abstract-rug-colorful-modern-luxury-area-rug-velvetloom","title":"Aurora Bloom Abstract Rug | Colorful Modern Luxury Area Rug | VelvetLoom","description":"\u003cp\u003eInfuse your living space with energy, creativity, and contemporary elegance with the Aurora Bloom Modern Abstract Rug. Inspired by the flowing beauty of nature and the vibrant colors of a sunrise horizon, this artistic rug features sweeping curved patterns that radiate from the center, creating a captivating sense of movement and harmony.\u003c\/p\u003e\n\u003cp\u003eA stunning blend of rich jewel tones, warm earth hues, soft blush shades, and refreshing greens transforms this rug into a true statement piece. The carefully layered design adds depth and dimension, while the plush, luxurious texture delivers exceptional comfort underfoot.\u003c\/p\u003e\n\u003cp\u003ePerfect for modern homes, designer interiors, and spaces that celebrate individuality, the Aurora Bloom Rug effortlessly combines artistic expression with everyday functionality.\u003c\/p\u003e\n\u003cp\u003eSize    15' x 20' (Irregular)\u003cbr\u003eMaterial    Wool Blend\u003cbr\u003eWeave Type    Tufted\u003cbr\u003eItem Weight    17 Kilograms\u003cbr\u003ePile Height    1 Inch\u003cbr\u003eBack Material Type    Canvas\u003cbr\u003eColour    Black,  White and grey DI\u003cbr\u003eTheme    Occasion\u003cbr\u003eIs Stain Resistant    Yes\u003c\/p\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cp\u003e✔ Vibrant multi-color abstract design\u003cbr\u003e✔ Premium soft-touch plush pile\u003cbr\u003e✔ Eye-catching statement piece for modern interiors\u003cbr\u003e✔ Rich blend of warm and cool tones for versatile styling\u003cbr\u003e✔ Durable, fade-resistant construction\u003cbr\u003e✔ Adds warmth, texture, and visual depth to any room\u003c\/p\u003e\n\u003cp\u003eProduct Description\u003c\/p\u003e\n\u003cp\u003eThe Aurora Bloom Modern Abstract Rug is a celebration of color, movement, and contemporary design. Its flowing geometric curves create a dynamic focal point that instantly elevates living rooms, lounges, bedrooms, and creative spaces. The harmonious palette of emerald green, coral, blush pink, golden amber, deep teal, and ivory brings life and sophistication to your décor while maintaining an elegant, luxurious aesthetic.\u003c\/p\u003e\n\u003cp\u003eWhether you’re designing a modern apartment, a luxury home, or a stylish office, this rug offers the perfect balance of comfort, artistry, and timeless appeal.\u003c\/p\u003e\n\u003cp\u003eSpecifications\u003c\/p\u003e\n\u003cp\u003e* Style: Modern Abstract\u003cbr\u003e* Shape: Rectangle\u003cbr\u003e* Colors: Emerald Green, Teal, Coral, Pink, Gold, Beige, Ivory\u003cbr\u003e* Texture: Plush \u0026amp; Soft\u003cbr\u003e* Pattern: Flowing Curved Geometric Design\u003cbr\u003e* Ideal For: Living Rooms, Bedrooms, Lounges, Offices, Luxury Interiors\u003c\/p\u003e\n\u003cp\u003eProduct\u003c\/p\u003e\n\u003cp\u003eShop the VelvetLoom Aurora Bloom Abstract Rug featuring vibrant flowing patterns, premium plush texture, and a luxurious multi-color design perfect for modern and contemporary interiors.\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369083801945,"sku":null,"price":1249.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.31PM_17.jpg?v=1782060246"},{"product_id":"monochrome-mosaic-abstract-rug-velvetloom","title":"Monochrome Mosaic Abstract Rug-velvetloom","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRedefine modern luxury with the Monochrome Mosaic Abstract Rug, a sophisticated statement piece designed for contemporary interiors. Featuring an artistic arrangement of flowing organic shapes in elegant shades of black, grey, and ivory, this rug brings a perfect balance of creativity, structure, and timeless style to any space.\u003c\/p\u003e\n\u003cp\u003eInspired by natural stone formations and abstract modern art, the unique freeform pattern creates visual movement and depth, transforming your floor into a captivating design feature. The neutral monochrome palette effortlessly complements a wide range of décor styles, from minimalist and Scandinavian to modern luxury and urban chic.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium soft-touch fibers, this rug offers exceptional comfort underfoot while maintaining durability for everyday living. Its distinctive silhouette and artistic composition make it an ideal centerpiece for living rooms, lounges, offices, and designer spaces.\u003c\/p\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cp\u003e✔ Contemporary abstract mosaic design\u003cbr\u003e✔ Elegant black, grey, and ivory color palette\u003cbr\u003e✔ Premium plush texture for luxurious comfort\u003cbr\u003e✔ Unique organic pattern with modern artistic appeal\u003cbr\u003e✔ Durable, fade-resistant construction\u003cbr\u003e✔ Complements minimalist, modern, and luxury interiors\u003c\/p\u003e\n\u003cp\u003eProduct Description\u003c\/p\u003e\n\u003cp\u003eThe Monochrome Mosaic Abstract Rug combines artistic expression with sophisticated simplicity. Its interconnected organic forms create a dynamic visual effect, while the refined neutral tones provide versatility and elegance. Designed to enhance both modern and contemporary spaces, this rug serves as a stylish focal point that adds texture, dimension, and personality without overwhelming the room.\u003c\/p\u003e\n\u003cp\u003eWhether placed beneath a coffee table or as the centerpiece of an open-concept living area, this exclusive VelvetLoom design delivers a seamless blend of comfort, functionality, and modern artistry.\u003c\/p\u003e\n\u003cp\u003eSpecifications\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStyle: Modern Abstract\u003cbr\u003e* Shape: Organic \/ Freeform\u003cbr\u003e* Colors: Black, Grey, Ivory White\u003cbr\u003e* Texture: Plush \u0026amp; Soft\u003cbr\u003e* Pattern: Organic Mosaic Design\u003cbr\u003e* Ideal For: Living Rooms, Bedrooms, Offices, Apartments, Luxury Interior\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eModern Art Beneath Your Feet.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDiscover the VelvetLoom Monochrome Mosaic Abstract Rug featuring a modern organic design, luxurious plush texture, and elegant black, grey, and ivory tones—perfect for contemporary and luxury interiors.\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369095303513,"sku":null,"price":1450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.31PM_23_8ab2d90c-8a58-4d90-8744-3dcab916b0cf.jpg?v=1782060660"},{"product_id":"modern-high-low-textured-cracked-stone-living-room-rug-velvetloom","title":"Modern High-Low Textured Cracked Stone Living Room Rug - velvetloom","description":"\u003cp\u003e\u003cbr\u003eThis luxurious area rug features a striking contemporary design inspired by the Japanese art of Kintsugi (the art of repairing broken pottery with golden lacquer) or a premium cracked marble\/stone vein pattern.\u003cbr\u003e Design \u0026amp; Color: A deep, velvet-black backdrop contrasted by organic, interconnected fractures of metallic, glittering gold. The bold pattern creates an illusion of a broken obsidian or marble slab meticulously put back together with gold resin.\u003cbr\u003e Visual Appeal: It delivers a dramatic, glamorous, and sophisticated look that grounds modern, minimalist, or art-deco-styled spaces. In a living room setting, it offers an immediate focal point that pairs exceptionally well with neutral furniture and warm metallic accents.\u003c\/p\u003e\n\u003cp\u003eSize: 200' 290' cm\u003c\/p\u003e\n\u003cp\u003eMaterial:  Wool \u0026amp; Viscose\/Silk Blend (Premium): The deep black fields are often made of dense, hand-tufted wool for softness and durability, while the golden vein lines are woven out of viscose or silk to give them a distinctive, raised 3D texture and a shimmering, light-catching sheen.\u003c\/p\u003e\n\u003cp\u003eWeight: 16kg\u003c\/p\u003e\n\u003cp\u003ePile Height 20mm\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWelcome\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369110475097,"sku":null,"price":1149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.31PM_27_c27de859-50ab-4656-b79f-6a6edcd3cdc5.jpg?v=1782061061"},{"product_id":"premium-hand-tufted-multi-level-carved-cream-brown-carpet-velvetloom","title":"Premium Hand-Tufted Multi-Level Carved Cream \u0026 Brown Carpet-velvetloom","description":"\u003cp\u003eThis avant-garde area rug breaks away from traditional rectangular boundaries with its ultra-modern, amorphous \"puddle\" shape and fluid, organic linework.\u003cbr\u003e Design \u0026amp; Pattern: Inspired by topographic maps and retro 70s wavy aesthetics, the rug features concentric, melting ripples that cascade from a central cream core out to a deep chocolate brown border. The gradient transitions smoothly through layers of beige, taupe, tan, and mocha.\u003cbr\u003e Texture \u0026amp; Dimension: The rug utilizes a hi-lo carved pile technique, where the border of each colored wave is physically carved into the fabric. This creates a distinct 3D depth, making the ripples look like raised contours.\u003cbr\u003e Styling Versatility: As showcased in the images, its neutral palette allows it to seamlessly anchor an opulent luxury living room, ground a serene cream bedroom, or act as a bold, standalone statement piece in a sleek minimalist apartment.\u003c\/p\u003e\n\u003cp\u003eSize: 240 ' 320'{ cm}\u003c\/p\u003e\n\u003cp\u003eMaterial: Hand-Tufted Wool\u003c\/p\u003e\n\u003cp\u003ePile Height:20mm\u003c\/p\u003e\n\u003cp\u003eColour Rust R theam\u003c\/p\u003e\n\u003cp\u003eWelcome\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369119093081,"sku":null,"price":1549.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.31PM_31.jpg?v=1782061734"},{"product_id":"the-ocean-swell-scalloped-runner-rug-velvetloom","title":"The Ocean Swell Scalloped Runner Rug-velvetloom","description":"\u003cp\u003eThis premium hallway runner reimagines the serene movement of ocean tides with a bold, contemporary structural form.\u003cbr\u003e Design \u0026amp; Pattern: The runner features overlapping, scallop-shaped ripples reminiscent of sea waves or layered clouds. It showcases a stunning cool-toned gradient—transitioning smoothly from deep navy blue, indigo, and charcoal gray out to soft slate blue and frosty sky tones.\u003cbr\u003e Shape \u0026amp; Texture: Moving away from standard straight lines, the runner boasts a heavily contoured, wavy perimeter. A hi-lo carving technique defines every single wave segment, giving it striking 3D physical depth and a luxurious, architectural look.\u003cbr\u003e Best Styling Use: As styled in the hotel or high-end hallway images, it perfectly complements sleek marble floors, brass accents, and moody dark wood paneling, turning an ordinary transitional space into an art gallery walk.\u003cbr\u003eMaterials \u0026amp; Craftsmanship\u003cbr\u003eTo hold such distinct vertical carving and a lush plush pile, a specialty runner like this requires high-grade construction:\u003cbr\u003e Primary Material: Premium Hand-Tufted NZ Wool Blend or Dense High-Weight Polyester. This provides the necessary thickness for the distinct carved ridges and ensures a resilient, dense step that doesn't collapse under high traffic.\u003cbr\u003e Carving Details: The deep channels between the color scallops are precisely sheared by hand to emphasize the layered 3D aesthetic.\u003cbr\u003e Backing: Heavy anti-slip cotton canvas back with reinforced latex borders to keep the organic, scalloped edges lying perfectly flat on smooth marble or hardwood floors.\u003cbr\u003eSize, Pile Height \u0026amp; Weight\u003cbr\u003eStandard Runner Sizes\u003cbr\u003eBecause runner spaces vary, these are measured from the longest points end-to-end and widest side-to-side:\u003cbr\u003e Standard Hallway Size: 80 \\times 250\\text{ cm} (2.6'\\times8.2')\u003c\/p\u003e\n\u003cp\u003eWeight: 15kg\u003c\/p\u003e\n\u003cp\u003ePile Height: 22mm\u003c\/p\u003e\n\u003cp\u003eWelcome\u003c\/p\u003e","brand":"velvet-loom","offers":[{"title":"Default Title","offer_id":58369133543769,"sku":null,"price":1749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/6153\/8393\/files\/WhatsAppImage2026-06-21at1.39.32PM_3.jpg?v=1782062244"}],"url":"https:\/\/velvet-loom.co.uk\/collections\/frontpage.oembed","provider":"velvetloom","version":"1.0","type":"link"}